CURRNT.
2025
INTENTION: to translate the sound of the artist & his taste into a visual identity that leads to inherent pairing of the two (sight & sound), so that recognition, recall, and contact of & for the brand is instantaneous.
The stylization of "current" to "currnt" was based upon visual aspect alone, emphasizing the idea that the visualization behind his music is just as important as how it sounds. Inspired by elemental currents and their similarity to sound waves, and how those waves pull us all along together in our current place in spacetime.
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